TORONTO — The Canadian Meetings and Events Expo show staff were hard-pressed earlier this year when they had to think up a new name for the IncentiveWorks show — a brand that was so recognizable to so many event professionals for more than two decades.
So hard-pressed, in fact, that they had to make light of the situation.
Please enjoy this cheeky video that shows a little sneak peek into how the new name — CMEExpo — came to be. This video was debuted at the CMEExpo on August 13.
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