TORONTO — Cineplex debuted its new concept, The Rec Room, offering dining, live entertainment and gaming, in Edmonton on Sept. 19.
Located at South Edmonton Common, the two-level, 60,000-square-foot complex devotes half of its space to dining and live entertainment and the other half to amusement games and attractions.
On the dining front, Three10 restaurant, outfitted with a wood-fired grill, serves an upscale casual menu of classic dishes elevated with a twist. Featuring a wood-fired, dual pizza oven, The Loft serves pizza, shared plates, greens and sweets. Quick-service The Shed includes a poutinerie offering toppings like porchetta, smoked brisket, lobster and wild mushrooms, and The Pumps, a custom donut bar. Multiple bars throughout the space serve spirits, cocktails, six draught wines and over 20 draught beers, including several local craft brews.
Ten private dining rooms accommodate groups of up to 250 people.
An attractions area, The Yard, offers more than 100 amusement games. Credits and points earned are tracked on RFID bracelets and can be redeemed at The Trophy Case store for prizes.
Feature attractions include a next-generation racecar simulator, luxury bowling and axe throwing, along with billiards, air hockey and ping pong. In addition, multiple performance spaces, including an auditorium and bar stage, offer both live and programmed entertainment.
The Rec Room also features over 120 digital screens and a bar area with a high-definition screen that can be seen from all corners of the complex. The Rec Room also offers gamification via a Gameboard App that enables guests to play games, interact and participate in a fantasy league while at the complex.
Over the next few years, Cineplex plans to open 10 to 15 Rec Room locations across Canada and has already announced locations in Toronto and Calgary, which will open in 2017.
Headquartered in Toronto, Cineplex operates a number of businesses, including theatrical exhibition, food service, amusement gaming, alternative programming (Cineplex Events), Cineplex Media, Cineplex Digital Media, and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE entertainment loyalty program.
Across Canada, Cineplex operates 163 theatres with 1,667 screens.