TORONTO — Tuesday Johnson-MacDonald, president, CanSPEP and Tracy Blyth, executive director, CSAE Trillium Chapter, announced on Dec. 6 a strategic partnership between the two associations. CanSPEP and CSAE will, for the first time, share an industry education session focused on sales in an entrepreneurial environment.
The session will be hosted at the Hilton Meadowvale on Jan. 13, 2017, and feature Jill Harrington, president, salesSHIFT, who will conduct a full-day workshop called Fresh Minds Sales Lab, discussing prospecting, proposals, overcoming objections and more. For more information or to register, click here.
Johnson-MacDonald initiated the strategic partnership based on her personal experience attending a CSAE Trillium Chapter summit.
“I was intrigued to learn CSAE members were looking to an entrepreneurial approach to managing their associations. I was equally impressed with the level of education the Chapter was providing to their members. As president, I thought it was a great strategic opportunity to build a more collaborative partnership with the Chapter, looking to bond the two associations focused on their entrepreneurial and meeting industry commonalities,” said Johnson-MacDonald.
“Our members are not only serving their respective members, they are also promoting their associations and perhaps their own businesses. It is an excellent opportunity to learn alongside our CanSPEP colleagues,” said Blyth.
CanSPEP is a leader in Canada’s entrepreneurial event management industry. With over 100 members, CanSPEP engaged in a comprehensive member survey looking at their members’ spend influence and at a more strategic approach in supporting our entrepreneurial members. CanSPEP reports a significant and direct influence with their clients for many aspects of an event from venue selection, audio visual to overall project management.
CSAE is Canada’s only national organization with a primary focus on serving the needs of association professionals and the business members who provide vital products and services to support the sector. Their mandate is to promote excellence and professionalism amongst their members; support association professionals in their work; provide a bridge for associations to access quality services and products; and increase the effectiveness, image, and impact of associations to better serve their members and society.
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