The Meetings for Good menu promotes stronger community engagement among Caesars-operated resorts, meeting customers and local, non-profit organizations. The program includes non-profit organizations dedicated to seniors, environmental sustainability, education, health and wellness, deployed soldiers and veterans.
For example, a meetings customer looking for a team-building experience related to the environment, could help Clean the World build hygiene kits, which would be distributed in impoverished areas to help reduce hygiene-related deaths.
The new menu has been rolled out in Las Vegas, New Orleans and Atlantic City. It will be available in all of the company’s other U.S. markets later this year.
“We strive to ensure that our clients hold outstanding meetings and events while also contributing economic, social, and environmental benefits to society at our meeting venue locations,” said Jordan Clark, vice-president of Sales for Meetings & Events. “That’s why it’s important to us that our corporate citizenship efforts are embedded in our meetings offerings, allowing clients to reduce costs and meet responsibly.”
The catalyst for the new menu was increased interest from meeting planners for venues that provide opportunities to actively give back to local communities as an integrated part of an event. A study by Meetings Professionals International (MPI) revealed that 60 per cent of planners are more likely to book a venue with social impact benefits.
The new initiative builds on the company’s already comprehensive RM program, which includes training and a certification program. Currently, event organizers can work with an on-site, certified RM professional. An event is designated as a Certified Responsible Meeting if it meets a list of criteria including serving organic meals, having electronic signage and recycled meeting materials, and issuing post-meeting environmental reports.
“We’ve received support from Caesars for the last seven years as we’ve worked to build awareness of our mission to change the perception of aging,” said P.K. Beville, founder and president of Second Wind Dreams. “We hope participation on the Responsible Meetings program will allow us to fulfill more dreams for one of our society’s most vulnerable populations.”
All Caesars-affiliated North American hotel properties have earned a Green Key Eco-Rating by Green Key Global.