The Business Events Industry Coalition of Canada (BEICC) in partnership with Ryerson University is initiating the first phase of the research for the fourth edition of the Canadian Economic Impact Study (CEIS 4.0). Planners interested in participating in this ground-breaking, vital study can sign-up at https://beicc.wufoo.com/forms/beicc-sign-up.
Business events, from large conventions and trade shows to smaller conferences and seminars, have become big business in Canada. “The Canadian Economic Impact Study that was released in March 2014 indicated that the business events industry is a powerful driver of economic growth,” says Joe Orecchio, CEIS 4.0 director. “It is time to refresh the figures and to that end, we need your help.”
Orecchio explains that the new survey will follow the same protocols as 3.0, allowing for trend analysis along with regional and national data.