According to Robert Patterson, AlliedPRA’s chief financial and operating officer, the partnership allows AlliedPRA to offer its clients destinations for meetings, events and incentives in Alberta and British Columbia as well as Alaska—destinations AlliedPRA’s client base are showing considerable interest in.
Cantrav, which will continue to be independently owned, will benefit from greater international exposure, new sales channels and the resources of AlliedPRA’s central sales team. AlliedPRA in turn expects to benefit from some of Cantrav’s strong client relationships.
Cantrav, which has offices in Vancouver, Whistler and Banff, has delivered high quality, customized and creative meeting and incentive programs and events across Western Canada for more than 30 years. In addition to its DMC services, the Cantrav Events and Production team offers expertise in designing themed events, meetings management and branded productions. Cantrav’s range of DMC services includes activities, tours, transportation and logistics management.
“For Cantrav, the partnership with AlliedPRA gives us access to AlliedPRA’s impressive client base and share its considerable sales resources,” said George Bartel, president of Cantrav. “Since 1980 we have sought to respond quickly to changes in the market place and changes in the needs of clients. We look forward to working with AlliedPRA.”