SAN DIEGO, Calif. — Tony Lorenz, chief executive officer of AlliedPRA destination management company, will serve on the Meetings Mean Business Coalition (MMBC) board of directors for 2017, it was announced Jan. 3.
Lorenz joins other industry members in support of MMBC, including co-chairs Paul Van Deventer, president and chief executive officer, Meeting Professionals International, and Richard Harper, executive vice-president, HelmsBriscoe. AlliedPRA is the first DMC to join the MMBC board.
“AlliedPRA is pleased to initiate the DMC sector’s engagement and work with MMBC to drive collaboration across the industry,” said Lorenz. “MMBC is the industry’s megaphone and vehicle for advocacy. As we inevitably encounter more tenuous climates over time, MMBC will increasingly deliver the industry’s value message to the public and private sector. We strongly encourage our DMC colleagues to engage with MMBC as well.”
Comprised of more than 50 members, Meetings Mean Business is an industry-wide coalition showcasing the value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. By rallying industry advocates, working with stakeholders, conducting original research, engaging with outside voices and more, the coalition brings the industry together to emphasize its importance. the coalition unites the meetings industry with one strong voice.
In 2017, MMBC will continue to highlight the industry’s value around the world by working with partners to host the second annual Global Meetings Industry Day (GMID). The coalition will also work to continue building awareness and driving engagement with key stakeholders, including business leaders, policymakers and the media. In addition, MMBC will work with its newly formed Meeting Planners Task Force to engage this segment of professionals and use their powerful voices as advocates for the industry.
Founded in 1981, AlliedPRA is an event management and solutions company with a reach in over 100 destinations.