SAINT JOHN – The Professional Convention Management Association (PCMA) Canada East Chapter announced recently that the 2022 PCMA Canadian Innovation Conference will take place in Saint John, N.B.
More than 350 meeting planners will be visiting the city from November 19-22, 2022 bringing $355K in economic impact.
According to Victoria Clarke, executive director of Discover Saint John, the 2022 PCMA Canadian Innovation Conference will be the equivalent of hosting 12 years of familiarization tours (FAMs) in four days.
“We are competing against larger cities like Montreal, Toronto and Vancouver, along with the rest of the Atlantic provinces, but also against our neighbours within the province,” she said. “Once we get them to Saint John though, we have them…We’re a fantastic place. The only city on the Bay of Fundy, many interconnected spaces like the pedway, great transportation and infrastructure but our game-changer is our collaborative approach to selling the city. We bring business owners, hotel reps, and tourism operators from across the city together under one brand to show meeting planners that this bustling little city on the Bay of Fundy is the perfect place for their event to drop anchor.”