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Breaking down the art of conference sponsorships

When it comes to planning a conference, convention or meeting, budget is probably top of mind (or at least it should be). Expenses need to be covered and while breaking even might be the goal, increasing your ROI doesn’t hurt. And while ticket sales may take care of the majority of the cost, having some sponsors attached to the event can really help to curb the costs. Get started early When … Read More about Breaking down the art of conference sponsorships

Level Up with Leanne: Recommitting to your Q4 goals

Summer’s over, kids are back in school, hockey programs are starting, and we’re only 3 months away from closing out another year on our business goals and projects. How on earth did that happen? But before we resign ourselves to a season filled with regret, we still have time, my friends!  September is a great time to take in the fresh school supplies and recommit to our yearly goals. We still … Read More about Level Up with Leanne: Recommitting to your Q4 goals

7 considerations for the perfect conference venue

When it comes to planning a conference, whether it is large or small scale, there are a few things to keep in mind. While logistics are clearly top of mind – budget, size and location – there are a few other factors to consider. Catering options What meals will you be providing to attendees? A simple breakfast? A buffet lunch? A four-course dinner? No matter the option, you’ll need to figure … Read More about 7 considerations for the perfect conference venue

5 booth lessons we learned from CMEExpo

And that's a wrap on CMEExpo 2023! We hope that everyone had a great time. As our staff meandered through the endless booths at the show, we were able to learn some valuable lessons about what it takes to have a successful trade show booth. Here are a few tips for upcoming shows. 1. Confidence is key! When it comes to staffing a booth and drawing people in, confidence plays a key role. A … Read More about 5 booth lessons we learned from CMEExpo

Swap it out: Mocktails are in!

Looking for some interesting ways to change up your event? Well, it’s time to swap out the old for the new. Put a spin on the traditional and take your show to the next level with some outside-the-box thinking. Start with your beverages. The swap: alcohol for mocktails Having a fully stocked bar at any event is greatly appreciated. Expanding past the regular bar rail with different liquors, … Read More about Swap it out: Mocktails are in!

How to choose the best speaker for your show

Looking for the perfect speaker for your next event? Here are a few helpful hints for booking the best person for the job and how you can collaborate to make the most of the experience. Establish your logistics Before approaching anyone, be prepared with dates, location, estimate of audience members and budget. Yes – a budget. Speakers may be passionate about their topics, but they generally … Read More about How to choose the best speaker for your show

Level Up with Leanne: CMEExpo – The buzz around this can’t-miss show

I don’t know about you, but my day planner has been glammed up with my glitter pen for next week.  I’m heading to Toronto for my favourite show of the year! It’s right around the corner – the Canadian Meetings + Events Expo (CMEE) happening on August 15-16 at the Metro Toronto Convention Centre. Now, I know what some of you might be thinking. “It’s just another industry trade show – why … Read More about Level Up with Leanne: CMEExpo – The buzz around this can’t-miss show

Easing convention stress for attendees

After COVID, travelling and attending in-person events became a source of stress for many people. Not everyone was able to jump back into convention life as easily as others. And even now, as life has returned to normal, there is a wellness trend that continues to grow. Mental health is at the forefront, and you need to think about what is best for clients, customers, employees and … Read More about Easing convention stress for attendees

Level Up with Leanne: The power of collaborations

When you set your yearly goals, do you also put thought into your guiding words of the year? I set an intent on three “words of the year”, and one of my words this year is “collaboration.” While my year was off to a solo start, head down with projects, I’ve really kicked collaboration into high-gear lately, and what a difference it has made, both to my energy levels and my creativity!  So … Read More about Level Up with Leanne: The power of collaborations

What are the most Instagrammable cities in Canada?

In a recent study by real estate company Greater Toronto Home Pros, Canada is a pretty gorgeous country and we like to show it off. By analyzing hashtags related to each city, Toronto tops the list. With nearly 56 million #Toronto posts (not to mention other related hashtags), Toronto takes first place. With the city’s population, tourist attractions and major events, its rating comes as no … Read More about What are the most Instagrammable cities in Canada?

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