President, Co-Founder & Chief Strategist, Greenfield Services Inc.
Doreen has been an innovator since she recognized the need in the meetings and events industry for outsourced, project-based, data cleansing and lead generation services. In the 15 years since she founded Greenfield Services Inc., she has created proprietary systems that are now benchmarks in data cleansing, lead processing and marketing. She and her team have worked with clients including Fairmont, Hilton, Marriott, Cineplex Entertainment, AV Canada, and every major DMO in Canada. Today, she continues to evolve her company’s existing systems and create new ones in response to changes in the industry—always making it easier for all of us to do business.
The 2013 Industry Innovator category was sponsored by: