VP, Marketing, FMAV
Throughout her 25 years of experience in the events industry as both planner and supplier, Alissa has been implementing innovative solutions to demonstrate the strategic impact of meetings and events. In 2007, while at Maritz Canada, she developed a proprietary measurement approach leveraging audience segmentation research expertise to help clients optimize their event marketing portfolio. In addition, she was a member of the project team that developed the initial Canadian Meetings Industry Economic Impact Study which provided the framework for other global regions to follow.
An advocate for industry education, Alissa spent 6 years as part of the faculty for the Event Management Certificate Program at Mount Royal University and has served part of MPI’s CMM Advisory Board and as a CMM Program Mentor.
In 2016, Alissa became the first Certified Event Designer in Canada and the first certified instructor of the Event Canvas methodology in North America. Subsequently, she has made it her mission for the Canadian meetings and events community to adopt a common language of event design using the Event Canvas approach. As the official representative of the Event Design Collective in Canada and through the support of FMAV, she has:
• Trained over 500 Canadian meeting and event professionals on the Event Canvas methodology.
• Brought the 3-day Event Design Certificate program to Canada which enables participants to achieve the Certified Event Designer (CED) designation.
• Awarded 18 scholarships for Canadian meeting and event professionals to achieve the Certified Event Designer (CED) designation
Over the years, Alissa has been an active industry volunteer with MPI and currently serves as a member of the MPI Canadian Advisory Council.