MCLEAN, Va. – Hilton announced today that it has named Feisal Jaffer its global head of LXR Hotels & Resorts.
In his new position, Jaffer will oversee Hilton’s newest luxury collection brand, which launched in 2018.
“Set apart by an extraordinary commitment to personalized attention, the LXR brand is rooted in a unique sense of discovery and adventure,” said Martin Rinck, executive vice president and global head, Luxury & Lifestyle Group, Hilton. “In our search for a new leader for LXR, we knew we would need someone with an entrepreneurial spirit who relishes in creating bespoke guest experiences. With nearly 20 years of global experience growing businesses and brands across the hotel, real estate and technology sectors in the Asia-Pacific, the U.K. and the U.S., we knew Feisal would be the perfect fit.”
Jaffer joins Hilton from Capella Hotel Group (part of Pontiac Land Group), where he most recently served as senior vice president, Business Development. Based in Singapore, he was responsible for originating and executing new hotel management and investment opportunities.
“Hilton has successfully created a luxury collection brand that connects iconic hotels and resorts into an exclusive network offering singular service and remarkable experiences,” said Jaffer. “I am incredibly honored to lead LXR, and look forward to the opportunity to continue building this unique brand.”