Emma McIlroy, CEO and Co-Founder of Wildfang, Renowned Branding Strategist
“Each of us has a choice every single day,” says Emma McIlroy. “To be a ‘Yeah, right’ person or a ‘Yeah, maybe’ person.” That important distinction is what propelled Emma to start her uber-popular clothing company Wildfang—and has become her guiding principle in business and in life. In this talk, Emma explodes the status quo and the rules we think we have to live by. When we’re stuck—when our thinking becomes constrained—innovation is impossible. Emma shares her key strategies for stimulating creativity, embracing failure, and boosting ingenuity. It’s a smart talk, from an accomplished entrepreneur—but it comes with a whole lot of heart.