Moderator: Janet Jakobsen, CMP, MBA, Professor and Co-ordinator Tourism Management Program, Niagara College
Panelists: Dela Kumapley, Events Manager, Lift & Co. | Malak Sidky, MHSc, President, Health Care Event Planning | Jennifer Maccarone, CEO, Total GxP Inc.
The legalization of cannabis in Canada has flowered into a new industry bringing with it a new source of business for many industries.
According to Deloitte, it has sparked a wave of innovation and entrepreneurship, similar to Canada’s technology sector, which will create jobs for Canadians, new opportunities for businesses and revenues for governments.”
Destination marketers, hospitality and incentive services suppliers how are you selling to this new customer?
Meeting professionals must balance the opportunity of cannabis companies becoming potential partners and sponsors, while staying compliant with the current legislation.
Panel members will share their business success stories, through short subject matter briefings. A rapid “brain storming table chat” conducted by session attendees, will identify action steps, which you can implement to capitalize on the business of cannabis for your own organizations.
You will leave with the most up to date information on the “current state of the industry”, a sneak peek at Cannabis 2, take away solutions for growing your business and recommendations from the cannabis industry on how to engage them as new business partners.
CMP-IS Domain I: Marketing or CMP-IS Domain D: Financial Management 1.00 CEs