Moderator: Janet Jakobsen, CMP, MBA, Professor and Co-ordinator Tourism Management Program, Niagara College
Panelists: Dela Kumapley, Events Manager, Lift & Co. | Malak Sidky, MHSc, President, Health Care Event Planning
The legalization of cannabis in Canada has provided a new source of business for many industries. Destination marketers, hospitality and incentive services suppliers are you capitalizing on this new customer?
Meeting professionals must balance the opportunity of cannabis companies becoming potential sponsors against the potential of cannabis becoming a liability.
The session will be run as a short subject matter briefing by the panelist followed by a rapid “case study” scenario actioned by session attendees.
You will leave with the most up to date information on the “current state of the industry”, take away solutions to your concerns and recommendations from the cannabis industry on how to engage them as new business partners.