Gillian Kirkpatrick, Manager, Business Development M&E, MCI Canada
Content is more important than ever. Micro-learning and training are on the rise, and attendees are coming to events for the opportunity for a customized experience. All of this means that the humble breakout is quickly becoming the star of the show. This open conversation talks through tactical ways to build the better breakout, from event design, to making the attendee walk away as a better person.